World Cup Tickets: The FIFA World Cup 2026 is more than just a global football tournament. It’s a huge business event. The 2022 FIFA World Cup in Qatar reached a massive audience of five billion fans across various media, from traditional TV to digital and social platforms. FIFA, the world’s governing body of football, has made the tournament a major business venture, and with the next event. The Football World Cup 2026, coming to North America, more opportunities are on the horizon.
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Home Depot, a leading home improvement retailer with 2,345 stores in Canada, Mexico, and the U.S., is keen to leverage this global sporting event. Doug Graham, Vice President of e-commerce and marketing for Home Depot Canada, highlighted the rarity of such a large-scale event.
The Football World Cup 2026, hosted in three North American countries, presents a unique opportunity for brands to connect with millions of fans. This type of event is rare, and the potential emotional and economic impact of the World Cup is something that Home Depot is eager to embrace.
FIFA World Cup 2026 Tickets: A Multi-Billion-Dollar Opportunity for Businesses
FIFA is forecasting substantial earnings from its marketing rights for the FIFA World Cup 2026. In its 2023-2026 budget, FIFA anticipates generating US$2.693 billion from marketing. Broadcast and TV rights are expected to bring in US$4.264 billion. While ticket sales and hospitality rights will add another US$3.097 billion.
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The Football World Cup 2026 will be a highly lucrative event, not only for FIFA but also for sponsors and businesses worldwide. Global Data’s The Business of the 2022 FIFA World Cup report estimated FIFA’s total sponsorship revenue in 2022 at US$1.7 billion. The World Cup boasts partnerships with major brands like Aramco, Adidas, Coca-Cola, Hyundai, and Visa.
Major sponsorship deals for the Football World Cup 2026 are expected to be worth hundreds of millions of dollars. So offering businesses a chance to connect with a global audience during the event. Home Depot has joined the ranks of FIFA’s tournament supporters for the World Cup. Although placing it in a category of sponsors just below FIFA’s top-tier partners.
FIFA 2026 Tickets: Home Depot Becomes the Official Home Improvement Supporter
As a FIFA World Cup 2026 tournament supporter, Home Depot will benefit from the global exposure the event offers. The company sees this sponsorship as an opportunity to connect with its customers and employees. And vendors while promoting its brand across North America during the Football World Cup 2026.
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In addition to this sponsorship, Home Depot is also negotiating to become a host city supporter in Atlanta. Host city sponsors are a new category created for the FIFA World Cup 2026. So allowing local sponsors to promote the event within their city or region. With its headquarters in Atlanta, Home Depot sees this as another way to engage with the community. And further enhance its association with the FIFA 2026 tournament.

The sponsorship deal with FIFA also positions Home Depot as the official Home Improvement Retail Supporter for the Football World Cup 2026. This means that the company will have exclusive marketing rights related to home improvement products during the event. Home Depot plans to increase tournament-related advertising starting in 2025 and ramping up leading into the FIFA World Cup 2026.
Football World Cup 2026 Tickets: Home Depot Rewards Employees with Exclusive Perks
Graham stated that this sponsorship is one of the biggest opportunities the company has had in recent years. The company will also use its access to the tournament to reward employees and manufacturers. Tickets and other perks will be offered to employees. So helping to build excitement for the Football World Cup 2026 among Home Depot staff.
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Graham emphasized that the event’s scale makes it a key component of the company’s plans for the coming years. With 182 stores in Canada, Home Depot is already a well-established brand in North America. The company’s sponsorship of FIFA 2026 allows it to tap into the excitement surrounding the World Cup while strengthening its connection with customers and communities.
Additionally, Home Depot’s co-founder, Arthur M. Blank, has a personal stake in the event. He owns the NFL’s Atlanta Falcons and Major League Soccer’s Atlanta United, meaning that the Football World Cup 2026 will have additional relevance for his business ventures. As part of its preparation for the FIFA World Cup 2026, the Mexican national team, known as El Tri, is seeking high-level matches with competitive teams.
World Cup Tickets: Mexico’s Friendly Matches against South American Giants
While many top nations are participating in World Cup qualifiers, Mexico is looking to play against some of South America’s strongest club teams. According to reports, El Tri is likely to face off against two prestigious South American teams, River Plate and International de Porto Alegre, in January 2025. These friendly matches against River Plate and International de Porto Alegre are valuable for Mexico’s preparation for the Football World Cup 2026.

The matches will provide El Tri with the opportunity to test new players and refine their strategies before the tournament. With no major international tournaments scheduled for Mexico in the next year, except for the 2025 Gold Cup, these games will be critical for their preparation. The challenging environments of South America’s top clubs will provide tough competition and valuable experience.
Mexico’s squad for these friendly matches will feature players from Liga MX and MLS, as there is no international break in January. These games will offer young players a chance to prove themselves and allow Coach Javier Aguirre to assess his squad options for the upcoming FIFA 2026 tournament. The Mexican team’s preparation for the World Cup will be essential, as they aim to improve their performance and make a strong showing in the global competition.
For fans eager to attend FIFA 2026 matches, a wide array of FIFA World Cup 2026 tickets is available at worldcuptickets.io. Our platform partners exclusively with reputable sellers on the secondary market, ensuring access to top-notch ticket listings from across the web. Explore our Football World Cup selection to find the best deals available today!
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