World Cup Hospitality Tickets: Thousands of fans came in early January, gladly trading snow and ice storms in South Bend and State College for South Florida diseases. American Airlines helped, offering them extra nonstop trips to Miami International Airport. But football isn’t the only game in town these days.
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In April, travelers will arrive from Qatar and other Arab Gulf countries, escaping temperatures in the 90s for a more reasonable climate. They’ll attend a new international equestrian beauty rivalry for Arabian horses April 18-20 in Miami Beach, one of three U.S. cities to host the Americas debut of the 2025 Worldwide Champions Arabians Tour.
Then in June, as storm season starts and snowbirds continue to flee the heat, companies from all over the globe will descend on South Florida to watch up to eight matches at Hard Rock Stadium in Miami Gardens in the FIFA Club World Cup. Inter Miami is a host of the championship contest featuring 32 soccer clubs.
World Cup Hospitality Tickets: The Legacy of Hosting Major Sporting Events
European controls Real Madrid and Bayern Munich are among the sides playing, along with Argentina’s Boca Juniors and Brazil’s Flamengo. For those who can’t delay until April to cheer for something, the Pegasus World Cup, an important pedigree race, takes place Jan. 25 at Gulfstream Park in Hallandale Beach. Football has extended been king in South Florida. Miami has held 11 Super Bowls, more than any other city.
The last one, Super Bowl 54 in 2020, produced over $500 million for the local economy. In February, New Orleans will tie Miami as the urban to host the most Super Bowls. But tourists are also coming to the country to watch polo, hockey, and even cricket. Sporting events observer and participatory are booming in South Florida. And it’s advancing the broader tourism manufacturing in big ways.
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World Cup Tickets: Visit Lauderdale’s Role in Promoting Sports Tourism
Sports tourism in South Florida is becoming a bigger contract than it’s ever been, said Peter Ricci, associate lecturer of hospitality management systems at Florida Atlantic University in Boca Raton. That’s in part because people make staycations and holidays and visiting families and friends they make a whole journey out of it. In Broward County, sports tourism in 2023 produced an overall monetary impact of $423 million, according to Visit Lauderdale, the county’s authorized tourism marketing agency.
The 2024 figures are not yet equaled, but just the four Stanley Cup Finals games last year in Sunrise between the Florida Panthers and Edmonton Oilers transported in an extra $26 million, according to Visit Lauderdale. That’s a sign that even South Florida sides can draw tourists. During that Finals, Panthers fans sometimes protested they couldn’t find tickets because so many people hovered in from Edmonton. What’s coming next year?
If 2025 or the past 12 months don’t persuade you that South Florida is becoming a sports hub, wait until 2026. On Jan. 1, Hard Rock Stadium will host the Carroty Bowl, a college football quarterfinal match-up and share of the college football playoff. On Jan. 2, loanDepot Park, the household stadium of the Miami Marlins, will host the Discover NHL Winter Classic between the Panthers and the New York Wardens.
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FIFA World Cup Hospitality Tickets: Major Sporting Events Cement South Florida’s Global Status
On Jan. 19, Hard Rock Stadium will grip the college football national championship. In March 2026, World Baseball Classic games from all three circles including the championship will take place at loanDepot Park in a recurrence of three years ago. In June and July 2026, the men’s FIFA World Cup will be played in North America, and Hard Rock Stadium in Miami Gardens will host numerous matches including a quarterfinal.
There are more and more tournaments and doings for all kinds of sports, in the region, said Ricci, the academic who closely shadows tourism. And he doesn’t see that changing anytime soon. It’s not going back, he said. The Ultimate Fighting Championship, mixed military arts known as UFC, is making Miami an even stop, for example.
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FIFA World Cup 2026 Tickets: The Excitement Building for the Pegasus World Cup
The breakdown in Sanctuary last year raised questions about Hard Rock Stadium’s willingness for more FIFA matches. Still, South Florida has aid galore likely to draw tourists from Senegal to Saudi Arabia, and even before next year. On Jan. 25, 2025, the Pegasus World Cup at Gulfstream Park in Hallandale Beach was imagined to draw more than 10,000 spectators.
The JW Marriott Turnberry and AC Marriott Aventura will host numerous visitors who are coming from Hong Kong, Japan, Ireland, and away. While it debuted in 2017, it continues to grow and has involved its share of celebrities. Jennifer Lopez, Lenny Kravitz, Vin Diesel, and Venus Williams have joined past races. And it’s not only spectator sports that entice visitors.
The Life Time Miami Marathon & Half takes home on Feb. 2 this year. Last year’s race had an economic impression on Miami-Dade County of $16.1 million. About one-quarter of that was on housing as visitors booked 13,322 hotel room nights, according to a report by the Greater Miami Agreement Center & Visitors Bureau. Just over half of the members lived outside Florida.
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FIFA 2026 Tickets: Arab Gulf and South American Visitors Expected for FIFA Tournaments
Among U.S. locations measured, Miami was the first choice, Nasser Al Thani said. That’s because we wanted stylish, big cities and at the same time, you can get a lot of people to portable to Miami. The executive guesses visitors to include members of the royal families of Qatar, the United Arab Emirates, and Saudi Arabia. He also assumes many spectators from Brazil and Argentina.
Those countries will also send companies in the fall for the World Polo League’s 2025 Beach Polo World Cup, which will return to Miami Beach. It debuted in 2024 with eight international sides and over 120 ponies. The event sketched over 12,000, and many of the out-of-towners stayed at the Setai Miami Beach and the W South Beach, according to Melissa Ganzi, co-owner of Grand Champions Polo Club and also co-founder of World League Polo. Delta Carriers and LATAM flew in guests.
Arab Gulf republics and South America expect to send lots of companies to the FIFA soccer tournaments this year and next. South Florida has not held a Super Bowl since 2020. And it has not been awarded one through 2028. To make substances worse, California, a state the district loves to compare itself to, hosts two of the next four Super Bowls at Levi’s Stadium in the Bay Area and SoFi Stadium in Southern California.
A global attraction but new to the U.S. and Florida
How worldwide can South Florida go? In the past 12 months, it had a kind of a test match. In June 2024, the United States hosted the Worldwide Cricket Council’s (ICC) Men’s T20 World Cup for the first time. And Central Broward Park & Stadium was one of three sites in the country awarded matches. It also is the first stadium in the U.S. approved by the ICC to host international matches.
The Lauderhill stadium held four matches: Sri Lanka vs. Nepal. United States vs. Ireland, India vs. Canada and Pakistan vs. Ireland. About 15,845 spectators joined in total. The majority came from outside the tri-county area and they consumed a total of $3.3 million while in town. Rendering to Visit Lauderdale.
Locals got into the soul. A 400-pound, 8-foot-tall replica of the cricket ball used in the competition was built and sent to various locations in Fort Lauderdale. Counting Las Olas Oceanside Park and the Brightline Fort Lauderdale position.
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