World Cup Tickets: MLS grow in popularity, but the league still has a way to go to be consider one of the best in the World Cup. Major League Soccer has certainly taken its strides since the 1994 World Cup, but as we get closer to the return of the world’s biggest soccer tournament to North America the league still has to take risks to make it one of the best.
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Stu Holden a bold idea for how Major League Soccer can elevate its profile before the FIFA World Cup 2026, an event that will be hold in the United States, Canada, and Mexico. While MLS has grow in popularity over the years, it still has a long way to go before being regard as one of the top leagues in the world. Holden, a former U.S.
Men’s National Team midfielder, recently shared his ambitious suggestion during a conversation on Alexi Lalas’ podcast, one that could stir excitement and draw attention to the league in the run-up to the FIFA World Cup 2026. Though MLS has made significant strides since its inception in 1996, including attracting high-profile international stars.
FIFA World Cup 2026 Tickets: Holden Suggests USMNT Stars in MLS Could Boost League’s Global Appeal
The league still faces challenges in becoming a major global player. According to Holden, the key to accelerating this growth could lie in focusing on American talent. In particular, he believes that the presence of more USMNT players competing in MLS every week could be the catalyst needed to spark greater fan interest and engagement in the league.
Holden’s suggestion may seem unconventional from a national team perspective, as it might not necessarily align with the long-term goals of USMNT’s international competitiveness. After all, having top U.S. players competing in MLS might limit their opportunities to develop in Europe’s top leagues, where the competition is typically more intense.
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However, Holden argues that this move would generate considerable buzz domestically, helping to push MLS forward by creating new stars for American soccer fans to rally behind. Imagine players like Christian Pulisic, Giovanni Reyna, Weston McKennie, and Timothy Weah competing regularly in MLS. These are some of the brightest talents in the U.S.
FIFA 2026 Tickets: USMNT Stars in MLS a Strategy to Boost Domestic Soccer’s Appeal
Their presence in the league would undoubtedly grab the attention of both hardcore fans and casual observers alike. The idea of these young stars playing week-in and week-out in MLS could create a much stronger connection between the league and American fans, helping to bridge the gap between the domestic game and the international scene.
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This isn’t the first time a wave of USMNT players has returned to MLS. Ahead of the 2014 World Cup, several prominent U.S. players made their way back to the league, including Michael Bradley and Clint Dempsey. Their arrivals helped reignite interest in the league and demonstrated the potential for domestic talent to boost MLS’s profile.
While Holden’s idea may not align perfectly with the current strategy for the USMNT, it certainly aligns with the broader trend of creating more excitement around soccer in the U.S. The relationship between MLS and U.S. Soccer is complex and intertwined, and Holden’s suggestion underscores how both entities need to work together to achieve long-term growth. On one hand, the U.S.
World Cup Tickets: USMNT Stars in MLS to Spark FIFA 2026 Excitement
Men’s National Team aims to develop its best players to compete at the highest level on the international stage, including the World Cup. On the other hand, MLS, as a professional league, is driven by its own financial and business objectives, often seeking ways to attract more fans and enhance its global brand. In this case, the intersection of these two interests could result in a mutually beneficial arrangement.
MLS benefits from the star power and popularity of top U.S. players, while the players themselves gain more exposure and continue to play at a high level within the domestic league. Looking ahead to the FIFA 2026, Holden’s idea gains additional relevance. As the U.S. gets ready to co-host the tournament with Canada and Mexico.
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There is a unique opportunity to capture the imagination of the American public and generate excitement around soccer in a way that hasn’t been seen before. A surge in homegrown talent playing in MLS could serve as a rallying point for fans, drawing them into the league’s growing culture and fostering a deeper connection to the game.
USMNT Stars in MLS Leveraging Growing Momentum for Global Recognition in FIFA World Cup 2026
In terms of global recognition, the U.S. is still striving for consistent results on the international stage. While the U.S. has qualified for multiple World Cup and established itself as a competitive side in the CONCACAF region, the team has struggled to make significant breakthroughs at major tournaments, including the World Cup.
Yet, the growing presence of high-profile international stars like Messi in MLS is providing the league with a spotlight, drawing attention to the growth of the game in the U.S. and Canada. Additionally, the new broadcast deal with Apple TV has given MLS even greater visibility, allowing fans to follow the league with more ease than ever before.
By increasing the number of USMNT players in MLS, the league could tap into the rising momentum surrounding soccer in North America, positioning itself as an important player in the global soccer landscape. Having American stars in MLS would undoubtedly provide the league with a stronger identity, offering fans familiar faces to root for and bringing greater attention to the sport within the United States, especially as the World Cup approaches.
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